“Generational Equity is proud to enter into its new partnership with the National Football Foundation,” said Generational Equity President Ryan Binkley. “Moving forward, we hope to build a successful and longstanding relationship with the National Football Foundation and look forward to being an official corporate partner of the National Football Foundation & College Hall of Fame. We are especially excited that Generational Equity will be the presenting sponsor of the 2010 Distinguished American Award.”

An advisory firm for the middle market, Generational Equity works with privately held and family-owned businesses that are contemplating a sale or seeking merger and acquisition opportunities to achieve maximum value for their companies. Headquartered in Dallas, Texas, Generational Equity has more than 200 employees and professional advisors and is continually ranked as one of the top performing merger and acquisition firms in the U.S. for M&A transactions valued at less than $25 million in a broad spectrum of industries.

“We are excited to partner with Generational Equity as we seek to improve the legacy of our sport,” said NFF President & CEO Steve Hatchell. “We share the same core values and a deep appreciation for what one generation can do to educate and inspire the next. Having Generational Equity as an official NFF corporate partner will provide direct support for the NFF’s efforts to build leaders through football.”

In addition to providing general support to the full range of NFF initiatives, including its scholar-athlete programs and chapter network, Generational Equity will be the presenting sponsor of the NFF Distinguished American Award while having a major presence at the NFF Annual Awards Dinner at the Waldorf=Astoria in New York City on December 7. As the culmination of the regular season, the NFF Annual Awards Dinner features the presentation of the NFF Major Awards; the induction of the College Football Hall of Fame class from the Football Bowl Subdivision (formerly Division I-A); and the bestowing of the NFF National Scholar-Athlete Awards.

The 2010 NFF Major Award recipients include renowned entertainer and humanitarian Bill Cosby (the Gold Medal); respected journalist and author Tom Brokaw (the Distinguished American Award); longtime athletics administrator Joe Kearney (the Outstanding Contribution to Amateur Football Award); former Rutgers athletics director Robert Mulcahy (the John L. Toner Award for excellence in athletics administration) University of California play-by-play announcer Joe Starkey (the Chris Schenkel Award for excellence in broadcasting); and SEC Coordinator of Officials Rogers Redding (Outstanding Football Official Award).

This year’s Hall of Fame class includes Dennis Byrd (North Carolina State); Ronnie Caveness (Arkansas); Ray Childress (Texas A&M); Randy Cross (UCLA); Sam Cunningham (Southern California); Mark Herrmann (Purdue); Clarkston Hines (Duke); Desmond Howard (Michigan); Chet Moeller (Navy); Jerry Stovall (LSU); Pat Tillman (Arizona State); Alfred Williams (Colorado); and coaches Barry Alvarez (Wisconsin) and Gene Stallings (Texas A&M, Alabama). The 2010 NFF National Scholar-Athlete Class will be announced Oct. 28.

ABOUT GENERATIONAL EQUITY
Generational Equity is a leader in the North American mergers and acquisitions market providing advisory services to privately held and family-owned businesses for mergers, acquisitions, and strategic growth initiatives. Headquartered in Dallas, Generational Equity has more than 200 professionals servicing businesses throughout the US and Canada. Ryan Binkley and the Executive Team at Generational Equity are committed to providing excellent service and support to their clients that are unparalleled in the industry. For more information, visit: www.gecpress.com or www.ryanbinkley.com.

ABOUT THE NATIONAL FOOTBALL FOUNDATION & COLLEGE HALL OF FAME
Founded in 1947 with early leadership from General Douglas MacArthur, legendary Army coach Earl “Red” Blaik and immortal journalist Grantland Rice, The National Football Foundation & College Hall of Fame, a non-profit educational organization, runs programs designed to use the power of amateur football in developing scholarship, citizenship and athletic achievement in young people. With 121 chapters and 12,000 members nationwide, NFF programs include the College Football Hall of Fame, Play It Smart, the NFF Hampshire Honor Society, the NFF National Scholar-Athlete Alumni Association, the NFF Gridiron Clubs of New York City, Dallas, and Los Angeles, and scholarships of over $1 million for college and high school scholar-athletes. The NFF presents the MacArthur Bowl, the Campbell Trophy, endowed by HealthSouth, and releases the Bowl Championship Series (BCS) Standings. Learn more at www.footballfoundation.org.