Generational Equity, an advisor to privately-held and family-owned business for exit planning, business valuation, and mergers-and-acquisition services, has announced the sale of its client, Armstrong McCall dba Gensco, Inc., to a private investor.  Armstrong McCall, incorporated as Gensco, Inc. (a division of the Beauty System Group), is a wholesale beauty supply company consisting of over 150 independent franchise distributors who own and operate exclusive territories.