Generational Equity, a global leader in middle market mergers and acquisitions, today announced the rollout of an innovative new service offering that differentiates the company from other M&A competitors and significantly enhances the value of its client services. The new service offering is known as Generational Equity’s “Value Enhancement Initiative,” and is included as a no-cost add-on to Generational Equity’s existing M&A program for its clients. No other M&A firm operating in North America is known to include such a consultative service as part of its basic client package.