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	<title>GEC Media Book &#187; new service offering</title>
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		<title>Generational Equity Unveils Innovative “Value Enhancement Initiative” to Position Middle Market Businesses for Optimal Sale</title>
		<link>http://www.gecpress.com/generational-equity-unveils-innovative-%e2%80%9cvalue-enhancement-initiative%e2%80%9d-to-position-middle-market-businesses-for-optimal-sale/</link>
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		<pubDate>Sat, 15 Aug 2009 21:07:22 +0000</pubDate>
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				<category><![CDATA[Announcements]]></category>
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		<description><![CDATA[Generational Equity announced the rollout of an innovative new service offering that differentiates the company from other M&#038;A competitors.]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Generational Equity, a global leader in middle market mergers and acquisitions, today announced the rollout of an innovative new service offering that differentiates the company from other M&amp;A competitors and significantly enhances the value of its client services.  The new service offering is known as Generational Equity’s “Value Enhancement Initiative,” and is included as a no-cost add-on to Generational Equity’s existing M&amp;A program for its clients.  No other M&amp;A firm operating in North America is known to include such a consultative service as part of its basic client package.</p>
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