Generational Equity Announces Sale of Reynoldsville Casket Company to Matthews International

Dallas, TX, April 23, 2010 –(– Generational Equity, a leading advisor to privately held and family-owned businesses for mergers, acquisitions, strategic growth initiatives, business valuation and exit planning announced the acquisition of its client, Reynoldsville Casket Company headquartered in Reynoldsville, Pennsylvania to Matthews International Corporation (Nasdaq: MATW), of Pittsburgh, Pennsylvania.