Generational Equity Announces Sale of SFI –Gray Steel, Inc. to Ryerson

10.20.2010– Dallas – August 2010. Generational Equity, a leading advisor to privately held and family-owned businesses for mergers, acquisitions, strategic growth initiatives, business valuation and exit planning announced the acquisition of its client, SFI-Gray Steel, Inc. (SFI-Gray), headquartered in Houston, TX to Ryerson, headquartered in Chicago, IL. Financial terms of the transaction were not disclosed.