World leaders in finance, business, and government are encouraging auto makers and banks to merge and to conserve assets in what seems like a case of desperate times dictating desperate measures.
Among many smaller business categories, asset conservation has a normal and much more benign context. Quite the opposite of desperate, many business owners are making careful, calculated moves to improve the prospects for their companies and to secure their own fortunes. They turn to Generational Equity to help them plan and realize transitions for the businesses they have built along with their own careers.
