Generational Equity Announces Sale of Veterinary Ventures to Radio Systems the makers of PetSafe®

Dallas, August 5, 2010 –Generational Equity, a leading advisor to privately held and family- owned businesses for mergers, acquisitions, strategic growth initiatives, business valuation and exit planning announced the acquisition of its client, Veterinary Ventures, Inc. headquartered in Reno, NV  to Radio Systems Corp., the Knoxville, TN-based manufacturer of PetSafe brand pet products.