Weather Alert Plans

From the Desk of Ryan Binkley

We often forget the impact that weather events can have on our business until they happen. Then we react to them often with far too little advance planning. Our lead article this month is timely because it focuses on helping you to create a weather alert system for your employees and customers.

Generational Equity created one several years ago when we became concerned about the safety of our employees driving to work during inclement weather. We notify our employees in our Dallas headquarters via our website when tornadoes or snowstorms are imminent, and we encourage them to work from home when these events are heading our way. This system was helpful two years ago when we encountered a series of ice storms that literally shut down most Dallas freeways, making travel treacherous for several days.

I hope that the information from the National Center for the Middle Market will be helpful to you and your executive team in preparing in advance for future weather-related work stoppages. It is far better to prepare a plan in advance rather than react when foul weather hits. You can even create a weather warning system that alerts your key clients when weather may impact your services. This can really help to reduce client complaints when deliveries are late due to weather events.

And please remember that your relationship with Generational Equity doesn’t end once our initial evaluation is completed on your company. We provide you with two updates of value at no additional cost over a five-year period. If your business is performing better now than it was a few years ago, it might be a good idea to contact us to review your company’s current market value.

Keep in mind that in addition to a value update, we also will provide you with our Roadmap for Enhancing Value, a document that is designed to give you ideas on steps you can implement to build the valuation of your business over time. Our clients find this tool extremely helpful as they focus on growing their business for future acquisition.

If you are interested in exiting your business, just want to determine your company’s current value, or if you have any questions for us at all, please call our V.P. of Client Experience, Jay Hellwig, at 877-213-1792, or send Jay an email at and he will be in touch.

Thank you for your time,

Ryan Binkley
President, Generational Equity